Which K-Beauty Brands Will Be at Olive Young Pasadena? (And Where to Get Them Now)

by Annie Yu
Posted on
Skincare serums from some of the brands expected at Olive Young Pasadena

Key Takeaways:

  • Olive Young, often called the "Sephora of Korea," is opening its first U.S. store in Pasadena, California.
  • While the exact brand list is pending, highly anticipated labels expected to be featured include Anua, CORSX, Torriden, Beauty of Joseon, and many more.
  • Excited to try out K-beauty? EYURS’ product reviews and skincare routine guides can help you understand K-beauty skincare and determine what products you need.
  • Skip the wait and long launch-day lines and shop many of the anticipated Korean brands online at EYURS.

If you’ve been into K-beauty for a while, you know the routine: spot a trending product, hunt it down, and then wait weeks for it to arrive from overseas. At least, that was the case before EYURS saved the day.

That’s exactly why the news around Olive Young Pasadena is such a big deal. The retailer is officially opening its first U.S. stores this May, starting with branches in Pasadena and Westfield Century City. There are also plans to expand more Olive Young locations across California throughout 2026.

In other words, K-beauty is stepping into the mainstream in a much bigger way!

What Is Olive Young?

If you’re new to K-beauty, here’s the quick breakdown.

Olive Young is the beauty store in Korea. Think of it as K-beauty’s Sephora, CVS, or Ulta, but with a much sharper focus on what’s actually trending right now.

The company opened its first store in Seoul in 1999 and has grown into a leading health and beauty retailer with over 1,300 stores nationwide. It’s where Asia’s beauty enthusiasts go for trendy skincare and to discover new K-beauty brands before they go global.

And now, with Olive Young Pasadena and other upcoming Olive Young locations, that experience is making its way to the U.S.

Why Is This a Big Deal?

For skincare lovers, this goes beyond convenience. There’s a big difference between scrolling through products online and actually walking into a store, smelling them, testing textures, and seeing how formulas feel on your skin.

At Olive Young Pasadena, you’ll finally be able to try viral products in person instead of blind buying and even get guidance from in-store brand reps.

The U.S. stores are also expected to have AI-powered skin analysis stations, which line up perfectly with K-beauty’s emphasis on holistic skin health.

What K-Beauty Brands Will Be in the Pasadena Store?

While there’s no confirmed brand list yet for Olive Young Pasadena, we can make some solid predictions based on what’s stocked across their Korean stores. Expect a large, trend-driven lineup. We’re talking over 200 brands spanning Korean skincare, makeup, haircare, and even wellness.

Remember that Olive Young is known for curating what’s hot, not just legacy brands, meaning we’ll likely see a mix of established names and newer labels that are gaining popularity fast.

Brands to Look Out For

And that’s just the surface. If you’ve seen a product going viral or topping rankings in Seoul, there’s a good chance you can pick it up at any of the Olive Young locations opening soon.

A Fresh, But Fast-Moving Lineup

That said, it’s worth keeping your expectations realistic even with a strong lineup. Launch stores can sometimes have limited inventory, so not every viral product or variation will be available right away. Popular items are also likely to sell out quickly, especially in the first few weeks.

So while Olive Young Pasadena is shaping up to be an exciting place to shop, it might not be your one-stop solution for everything K-beauty. At least not immediately.

Ready to Start Your K-Beauty Journey? EYURS is Your Instant Access

There’s never been a better time to switch to Korean skincare. What we love most is how the industry approaches skincare holistically, focusing on real skin health over quick fixes.

You’ll find ingredients that have been used for generations, in gentle yet effective formulas, at price points that make it easy to stay consistent with your skincare.

Fortunately, while Olive Young's opening in Pasadena is exciting, you don’t have to wait for the opening or live in California to get started. EYURS gives you immediate access to trending products from a wide selection of K-beauty brands.

Shop and Learn

Not sure where to begin? Our Korean skincare blog simplifies K-beauty with product reviews, guides on the famous multi-step routines, and more.

We help you discover what truly works for your skin, so you’ll know exactly what to look for when you visit any of the upcoming Olive Young locations.

Get Ahead of the K-Beauty Wave with EYURS

Korean skincare is finally getting the spotlight it deserves in the U.S., and the new Olive Young Pasadena store is a big step in that direction. A lot of skincare lovers have been waiting for the chance to walk into a store and test all the trending products they see online.

But you don’t have to wait for store openings or restocks to try what’s trending. EYURS gives you access to all the K-beauty products people are loving right now. And with same or next-day shipping on all orders, you can have them at your doorstep in no time. Shop Korean skincare online today!

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