Abib is a Korean beauty brand that aims to provide the most perfect and pure cosmetics for your skin. Their focus is on helping your skin cycle back to its prime, natural complexion by increasing its self-generating power, preventing toxic ingredients, slowing the aging process, and increasing its defensive power against external stimuli. Abib prioritizes packaging stability by choosing container materials through numerous experiments on chemical reactions to the formula and carrying out various tests to determine the container's ideal shape for protecting the formula from air and foreign substances. Their Design Lab values minimalism and intrinsic, sustainable design, eliminating unnecessary elements and using a minimum of colors to create products with a simple layout and design. Abib promises to pursue the natural beauty of skin, using only raw materials with certified reliability and developing products with the best experts to ensure the best quality and efficacy.